Escape Room Insight Reports
I’m Your GM,
Guiding Your Business Decisions
Like all escape room owners, we love solving puzzles! We’re great at it, but sometimes we need a little help. Business challenges are simply puzzles waiting to be solved, and the clues are hidden in your data. Let me be your Games Master, analysing your data and guiding you with insights that lead to smarter decisions.
Please contact me for a personalised quote — 🌎 For any escape room worldwide.
I’ll Find Insights That Can
Help Your Escape Rooms Grow
Some examples of how insights can improve your escape room business.
PROFITABILITY ANALYSISHow profitable are my escape rooms?
When you manage several escape rooms under one roof, it’s hard to know how each game is truly performing. You might have categorised your sales, but do you account for payroll, repairs, marketing, and other factors that affect each game's profitability?
I can help you identify which of your escape rooms are the most profitable and which ones may need improvement.
SALES ANALYSISAre my pricing strategies working?
You may sell your escape rooms across various channels, such as your website, in person, through affiliate partners, or on social media, each with varying prices and marketing spend. But is your pricing strategy effective and optimised for seasonality?
I can help you identify the most effective pricing strategies, ensuring maximum profitability throughout the year.
BREAKEVEN ANALYSISHow much do I need to breakeven?
Knowing your breakeven point is essential for running a profitable escape room business. Without it, you may be guessing whether you're on track to cover your costs, and what seems like enough revenue can lead to overspending without realising it.
I can help you calculate your breakeven point for your entire business, so you don’t have to guess whether you’re in profit.
EMPLOYEE ANALYSISAre my employees productive?
Tracking employee performance goes beyond just hours worked. Are they meeting KPIs such as 5-star reviews, attendance, punctuality, average escape times, completion rate, number of clues given, up-selling, and other key metrics?
I can help you analyse these performance indicators to identify areas for improvement that can guide your appraisal decisions.
Other Useful Insights
For Escape Room Businesses
You just need to ask the right questions. Here are some examples that can help your escape rooms.
Profitability Analysis
◦ What are the profit margins across different booking channels?
◦ Which months generate the highest profitability?
◦ How do discounts impact the profitability of each escape room?
◦ How profitable are my other revenue streams for my escape rooms?
◦ How does maintenance and repair costs affect overall profitability?
Sales Analysis
◦ How much revenue does each escape room generate per month?
◦ How do my sales compare across different booking channels?
◦ What is the sales performance by day of the week or time slot?
◦ What percentage of sales come from repeat customers?
◦ Which customer type (parties, corporate, etc.) make the most sales?
Booking Analysis
◦ What is the average team size per booking for each escape room?
◦ What is the ratio of bookings made in advance versus last-minute?
◦ What are the peak booking times and how do they affect staffing?
◦ How often do customers cancel or reschedule their bookings?
◦ How many bookings are by first-time players versus repeat players?
Costs Analysis
◦ What is the breakdown of operational costs per escape room?
◦ How do my staffing costs compare to revenue over time?
◦ What is the cost of maintenance for each escape room?
◦ What are the biggest costs for the business overall?
◦ How much am I spending on marketing relative to sales?
Customer Analysis
◦ Which customer type (parties, corporate, etc.) is booking the most?
◦ What demographic group (age, gender, etc.) is my core customer?
◦ How do different customer segments rate their experiences?
◦ What percentage of customers are local versus tourists?
◦ Do different customer segments prefer different genre of rooms?
Competitor Analysis
◦ How do my escape room prices compare to competitors in the area?
◦ How booked up are my competitors' escape rooms this week/month?
◦ What is the social media following like for my competitors?
◦ What are my competitors’ strengths & weaknesses based on reviews?
◦ What types of add-ons or extra services are competitors offering?
Breakeven Analysis
◦ What is the breakeven point for each escape room?
◦ What occupancy rate does my business need to reach to break even?
◦ How does my breakeven point change year-on-year?
◦ How will my breakeven point change with different pricing models?
◦ How does my breakeven point change when adjusting staffing levels?
Employee Analysis
◦ What is the average employee attendance and punctuality rate?
◦ How does employee performance affect customer reviews?
◦ What is the average escape time for each employee’s games?
◦ How much time do my employees spend with bookings versus admin?
◦ What is the average tenure of my employees?
Marketing Analysis
◦ Which marketing channels have driven the most bookings?
◦ What was the ROI for each of my marketing campaigns?
◦ What is the conversion rate from website visitors to actual bookings?
◦ Which keywords / search terms bring the most traffic to my website?
◦ How do my emails perform in terms of open / click rates and sales?
Operational Analysis
◦ What is the average time it takes to reset a room after each game?
◦ What is the rate of customer incidents per escape room?
◦ What is the rate of errors during room resets for each escape room?
◦ What is the cost of idle time between bookings per escape room?
◦ What is the turnaround time between reviews and our reply?
Financial Analysis
◦ How have my profit margins changed year-over-year, and why?
◦ Will I have enough cash flow for new projects over the next year?
◦ How much cash should I set aside for taxes over the next year?
◦ Does my cash flow fluctuate between peak and off-peak seasons?
◦ What percentage of sales is reinvested into the business for growth?
Macro Analysis
◦ How does the weather influence my escape room sales?
◦ How do public holidays affect my booking rates?
◦ What impact do school holidays have on sales?
◦ Does the competitive landscape (new/closing rooms) affect sales?
◦ How do local events (festivals, conventions, etc.) influence bookings?
How does it work?
Here’s My Process
01Agreement
I'll have a chat with you to discuss the questions you want insights for and the available data to analyse. After we agree on costs, I'll begin the process of looking for insights.
03Analysis
With my decade of experience trawling through escape room data, I’ll analyse your data to uncover patterns and trends that you didn’t even know existed.
02Preparation
'Garbage in, garbage out' describes how poor-quality data can lead to poor-quality insights. I’ll prepare your data to ensure it’s clean and free of errors.
04Report
I’ll report back to you with the meaningful insights that you’re after, illustrated with easy-to-understand graphs that show you exactly where you need to focus.
What Data Can I Use?
I can use any spreadsheet format, like Excel or Google Sheets, and exports from your favourite software, like Buzzshot and Resova.
Escape Room
Insight Reports
I’m Your GM,
Guiding Your Business Decisions
Like all escape room owners, we love solving puzzles! We’re great at it, but sometimes we need a little help. Business challenges are simply puzzles waiting to be solved, and the clues are hidden in your data. Let me be your Games Master, analysing your data and guiding you with insights that lead to smarter decisions.
Please contact me for a personalised quote — 🌎 For any escape room worldwide.
I’ll Find Insights That Can
Help Your Escape Rooms Grow
Some examples of how insights can improve your escape room business.
PROFITABILITY ANALYSISHow profitable are my escape rooms?
When you manage several escape rooms under one roof, it’s hard to know how each game is truly performing. You might have categorised your sales, but do you account for payroll, repairs, marketing, and other factors that affect each game's profitability?
I can help you identify which of your escape rooms are the most profitable and which ones may need improvement.
SALES ANALYSISAre my pricing strategies working?
You may sell your escape rooms across various channels, such as your website, in person, through affiliate partners, or on social media, each with varying prices and marketing spend. But is your pricing strategy effective and optimised for seasonality?
I can help you identify the most effective pricing strategies, ensuring maximum profitability throughout the year.
How much do I need to breakeven?
BREAKEVEN ANALYSISKnowing your breakeven point is essential for running a profitable escape room business. Without it, you may be guessing whether you're on track to cover your costs, and what seems like enough revenue can lead to overspending without realising it.
I can help you calculate your breakeven point for your entire business, so you don’t have to guess whether you’re in profit.
EMPLOYEE ANALYSISAre my employees productive?
Tracking employee performance goes beyond just hours worked. Are they meeting KPIs such as 5-star reviews, attendance, punctuality, average escape times, completion rate, number of clues given, up-selling, and other key metrics?
I can help you analyse these performance indicators to identify areas for improvement that can guide your appraisal decisions.
Other Useful Insights
For Escape Room Businesses
You just need to ask the right questions.
Here are some examples that can help your escape rooms.
Profitability Analysis
What are the profit margins across different booking channels?
Which months generate the highest profitability?
How do discounts impact the profitability of each escape room?
How profitable are my other revenue streams for my escape rooms?
How does maintenance and repair costs affect overall profitability?
Breakeven Analysis
What is the breakeven point for each escape room?
What occupancy rate does my business need to reach to break even?
How does my breakeven point change year-on-year?
How will my breakeven point change with different pricing models?
How does my breakeven point change when adjusting staffing levels?
Sales Analysis
How much revenue does each escape room generate per month?
How do my sales compare across different booking channels?
What is the sales performance by day of the week or time slot?
What percentage of sales come from repeat customers?
Which customer type (parties, corporate, etc.) make the most sales?
Costs Analysis
What is the breakdown of operational costs per escape room?
How do my staffing costs compare to revenue over time?
What is the cost of maintenance for each escape room?
What are the biggest costs for the business overall?
How much am I spending on marketing relative to sales?
Booking Analysis
What is the average team size per booking for each escape room?
What is the ratio of bookings made in advance versus last-minute?
What are the peak booking times and how do they affect staffing?
How often do customers cancel or reschedule their bookings?
How many bookings are by first-time players versus repeat players?
Employee Analysis
What is the average employee attendance and punctuality rate?
How does employee performance affect customer reviews?
What is the average escape time for each employee’s games?
How much time do my employees spend with bookings versus admin?
What is the average tenure of my employees?
Customer Analysis
Which customer type (parties, corporate, etc.) is booking the most?
What demographic group (age, gender, etc.) is my core customer?
How do different customer segments rate their experiences?
What percentage of customers are local versus tourists?
Do different customer segments prefer different genre of rooms?
Marketing Analysis
Which marketing channels have driven the most bookings?
What was the ROI for each of my marketing campaigns?
What is the conversion rate from website visitors to actual bookings?
Which keywords / search terms bring the most traffic to my website?
How do my emails perform in terms of open / click rates and sales?
Competitor Analysis
How do my escape room prices compare to competitors in the area?
How booked up are my competitors' escape rooms this week/month?
What is the social media following like for my competitors?
What are my competitors’ strengths & weaknesses based on reviews?
What types of add-ons or extra services are competitors offering?
Operational Analysis
What is the average time it takes to reset a room after each game?
What is the rate of customer incidents per escape room?
What is the rate of errors during room resets for each escape room?
What is the cost of idle time between bookings per escape room?
What is the turnaround time between reviews and our reply?
Macro Analysis
How does the weather influence my escape room sales?
How do public holidays affect my booking rates?
What impact do school holidays have on sales?
Does the competitive landscape (new/closing rooms) affect sales?
How do local events (festivals, conventions, etc.) influence bookings?
Financial Analysis
How have my profit margins changed year-over-year, and why?
Will I have enough cash flow for new projects over the next year?
How much cash should I set aside for taxes over the next year?
Does my cash flow fluctuate between peak and off-peak seasons?
What percentage of sales is reinvested into the business for growth?
How does it work?
Here’s My Process
01Agreement
I'll have a chat with you to discuss the questions you want insights for and the available data to analyse. After we agree on costs, I'll begin the process of looking for insights.
02Preparation
'Garbage in, garbage out' describes how poor-quality data can lead to poor-quality insights. I’ll prepare your data to ensure it’s clean and free of errors.
03Analysis
With my decade of experience trawling through escape room data, I’ll analyse your data to uncover patterns and trends that you didn’t even know existed.
04Report
I’ll report back to you with the meaningful insights that you’re after, illustrated with easy-to-understand graphs that show you exactly where you need to focus.
What Data Can I Use?
I can use any spreadsheet format, such as Excel or Google Sheets, as well as exports from your favourite escape room software, like Buzzshot and Resova.
Insight Reports,
Prepared Two Ways
À la carte
Contact me with your query, and I’ll prepare the insight reports you’re looking for. Either as a one-off or with a subscription at a frequency that suits you.
Omakase
Leave it to me, your financial partner, to determine the insight reports you need to improve your escape rooms. For real progress, this is best as a monthly subscription.
Insight Reports,
Prepared Two Ways
À la carte
Contact me with your escape room query, and I’ll prepare the insight reports you’re looking for. Either as a one-off or with a subscription at a frequency that suits you.
Omakase
Leave it to me, your financial partner, to determine the insight reports you need to improve your escape rooms. For real progress, this is best as a monthly subscription.